Building Bridges 2023
Friday 27 Oct - Friday 27 Oct

49th International Annual Conference 2023 - Building bridges

A warm welcome to the IMA 49th International Annual Conference, which was held in the captivating city of Cape Town, South Africa on October 27, 9.00-17.00 SAST

The conference, themed "The Management Assistant as Company Culture Ambassadors," will focus on the vital task of "Building bridges" within your role, drawing inspiration from esteemed experts in the field.

This conference is of significant importance as it marks a milestone for IMA, being the first conference held outside of Europe since its establishment in 1974. Don't miss this exceptional opportunity to explore the enchanting South Africa rich in culture and diversity within a secure and inspiring community. Not only will we foster connections and collaboration within our professional roles and the IMA network, but we will also forge connections between continents. The image of the Nelson Mandela bridge in the event image symbolizes that.

The conference program features distinguished keynote speakers who will delve into crucial aspects of nurturing a positive company culture. Topics covered include the significance of valuing diversity, promoting inclusivity, fostering teamwork, enhancing employee engagement, and encouraging collaboration.

By attending this event, you will be inspired, engaged, motivated, and gain invaluable insights into how you, as a Management Assistant, can contribute effectively and productively as a "Company Culture Ambassador." Join management support professionals from over 20 countries for a rewarding professional and personal experience.

Program overview IAC2023
century city cape town

Century City Conference Centre - our venue

The conference venue is Century City Conference Centre.  We have different hotel options for you - you find them on the sign-up website.

Cultural and networking tours Turners

Cultural- and Networking tours

IMA South Africa has a fantastic partner in Turners who handle all the offered cultural and networking tours. Since they are local to the area, they have a lot of destination information on their homepage - please take a look at it on the link below. 

These tours are organised for you as an IMA conference participant - they are booked through Turners, link will be provided on the event website.

Wednesday, Oct 25

08:00 – 12:30    Morning Cape Town City, Table Mountain and Noon Gun Tour

08:15 – 18:00    Full Day Cape Point and Cape of Good Hope Tour

08:15 – 18:00    Full Day Winelands Tour


Thursday, Oct 26

08:00 – 12:30    Morning Cape Town City, Table Mountain and Noon Gun Tour

08:45 – 12:45    Morning Township Tour


Saturday, Oct 28

14:00 – 18.00    Half Day Winelands Tour


Sunday, Oct 29

08:00 – 12:30    Morning Cape Town City, Table Mountain and Noon Gun Tour

08:15 – 18:00    Full Day Cape Point and Cape of Good Hope Tour

08:15 – 18:00    Full Day Winelands Tour

Why should you attend - what's in it for you and your company

We have created a business case letter for you which will hopefully make it easier for you to convey the message of why you should attend and what it will bring your company.  You can also download a pdf of the entire conference program that you can attach to your business case letter to your manager. 

Business case letter for members

Business case letter for non-members

Conference program in full 


Get the flavour of South Africa - watch this video

Watch the replay of the webinar held 20 June 2023 - teaser about the conference.

Teaser webinar for International conference in South Africa 2023

A heartfelt thank you to our sponsors


IAC 2023 Cape Town logos 1
IAC 2023 Cape Town logos 2
IAC 2023 Cape Town logos 3
IAC 2023 Cape Town logos 4

SOCIAL RESPONSIBILITY PARTNER, for the Denim Recycling Project
SOS Children's Villages (Website)


SILVER Sponsor: Radisson Hotels (Website)


BRONZE Sponsor: Nederburg Wines (Website)


Other Sponsors and Partners:

African Sun Media, Stellenbosch (Website)

Air Partner International (Website)

Bluu Car Rental (Website)

Century City Conference Centre and Hotels (Website)

Dream Hotels (Website)

Enviana Quilting Studio (Website)

Essay Gifts (Website)

Groot Constantia (Website)

Iseecreative (Video & Design) (Website)

Kidzpositive ® (Website)

Koelenhof Wine Cellar (Website)

Multi Media Event Trading (Website)

My Brew Coffee Roastery (Website)

Proactive HS (Website)

Project 802 (Website)

Rainbow Artz

Safripol (Website)

Sanlam Corporate (Website)

Simply Bee (Website)

Spice n Twine (Website)

Turners Conferences (Website)

Welgevallen Cellar, Faculty of AgriSciences, Stellenbosch University (Website)

 Interested in sponsoring our event, either on-site or online, and gaining exposure to a valuable target audience of Management Assistants from diverse companies and industries? We welcome discussions on potential partnerships and visibility opportunities within our network of 1,400 Management Support Professionals across more than 20 countries.

For further information, please get in touch with:

Corrie Fourie, National Chair & Project Leader


Want to be our sponsor?

For each conference we invite sponsors to join us - if you are interested, please take a look at this document explaining the possibilities.