We will have a moderator for the event who will lead us through an inspirational day with excellent speakers. We are going to talk about the evolution of management assistants in the digital era.

The first digital assistant, Siri, was introduced in 2011 by Apple, and this opened a door of possibilities for digital assistants in the workplace. Many have been asking themselves if digital assistants will outcompete management assistants in the future. However, the role of management assistants has always been evolving, and our organization has been supporting its members to keep up with new requirements and adapt to the changing workplace since its foundation in 1974. With the adoption of computer-based tools and the emergence of digital assistants, the role of management support professionals continues to evolve, and IMA is here to support you every step of the way.

AI is creating both new opportunities and new problems and during our conference we will get a deep understanding of the AI landscape.

The registration will open in the spring of 2024. Welcome to join the conference and to celebrate IMA's 50th Anniversary!

                                                                                                        ”With support from ChatGPT”