The purpose of the award is to spread the message about the value of the role, what it brings to today's companies and draw attention to good examples among management assistants.

To be nominated for Executive Assistant of the Year, the assistant must be professional as an assistant at management level and be able to show that she/he meets the following criteria:

• Is creative
• A skilled problem solver
• A good communicator
• Has insight and understanding to promote the company's business
• Has courage, integrity and high loyalty
• Is a good ambassador for his/hers professional role